THE SOUND LAB
IDENTITY / PRINT
MADE BY HANNES & LINUS LÖVBACKA
The Sound Lab is two sound nerds from Gothenburg with years in the techno and trance scene deciding once and for all to kill bad sound. Having been increasinly annoyed with bad acoustics at parties and venues making even the greatest sound system obsolete, they decided to innovate by making beautiful sound absorbers. We created a graphic identity based on the sound absorbers framing a room, a sound or text. This frame can then be filled with context based abstract visualizations, like the illustrative interpretation of a certain sound being contained within. The accent colours are inspired by the spectrum of fast and slow soundwaves, heat and cold, and the overall darker theme is pointing to the technical nature of the business as well as their main domain being the party culture scene of clubs, festivals and other venues.